Lena Chocolate

Lena Chocolate is a premium Brazilian bean-to-bar brand working with fine cacao. The challenge was to translate the richness and sophistication of 100% Brazilian chocolate into a design system that feels minimal, precise, and elegant, while conveying the brand’s strength and authenticity.

Our solution drew inspiration from Japanese minimalism, combining restrained, refined forms with bold, confident typography and layouts. The result is a brand identity that balances subtlety and impact, reflecting the high quality of the cacao and the modern luxury of Lena Chocolate.