My Hood

We were approached to create a bold, modern identity for MyHood, a pioneering Latin American platform connecting creators and brands to a global audience. The challenge was to balance disruptive, youthful energy with professionalism and trust, while translating digital culture, gamification, and community into a cohesive brand experience.

Our solution transformed the iconic Robin Hood hat into a sharp, impactful symbol, incorporating subtle references like the inverted heart (like) and fire (viral) to reflect online engagement. Vibrant colors, strategic typography, and 3D gamified elements bring the brand to life, representing the Rebel and Hero archetypes: innovative, powerful, and approachable.

The result is a versatile identity that works seamlessly across digital platforms, reinforcing MyHood’s mission to empower creators, foster belonging, and support fair growth in the digital economy.

Year: 2024

Type of project: Branding