Thersty

THERSTY is a hydration brand designed specifically for women’s bodies, rhythms, and needs. The challenge was to translate a community-driven, empowering, and research-backed approach into a brand that feels fresh, fun, and approachable, while maintaining credibility.

Our solution combines vibrant, energetic design with clear, thoughtful typography and visual elements that reflect movement, support, and empowerment. Every detail — from color palettes to iconography — reinforces THERSTY’s mission: to make hydration effortless, inclusive, and inspiring for women everywhere.

Year: 2024

Type of project: Branding