Domitilla

Domitilla is a café that transforms into a lively bar during happy hour. The challenge was to craft a distinctive character that would stand out and capture the brand’s playful yet sophisticated personality.

Our solution was a unique French-inspired character, represented iconically by her hairstyle, paired with a dual color system: lilac for the café and deep blue for the bar. Hand-drawn line art illustrations were developed throughout the identity, reinforcing Domitilla’s alternative DNA, its welcoming, social atmosphere, and its commitment to quality and innovation.

Year: 2024

Type of project: Branding, Packaging & Illustration