Oyster Deli

Oyster Deli was born as a contemporary gastronomy brand, bringing together artisanal pasta production, culinary experiences, and events. The challenge was to translate this plurality into a single identity strong enough to sustain the core business while also embracing its verticals: Lab, Prep, and Nomad.

The solution came through the name Oyster: inspired by the expression “The world is your oyster” and the idea of exploring infinite possibilities. The branding balances industrial vintage aesthetics with a timeless, street-inspired atmosphere, expressed through a logo full of character, intentional imperfections, and a detailed oyster line-art icon.

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The result is a brand with consistency and adaptability: sophisticated for B2B, welcoming for end consumers, and bold enough to hold space for creative experiences.