Sulis

We were approached to create a visual identity that embodies Sulis’s core values of strength, fluidity, and purpose. The goal was to visually translate a brand built for women who refuse to compromise, embracing diversity, sustainability, and confidence.

Central to the identity is a modern talisman: the S icon conveys balance and movement, while the four-point star radiates protection and empowerment. Together, they capture the essence of Sulis; a brand that attracts, empowers, and transforms. Earthy and ocean-inspired palettes, paired with elegant, approachable typography, reflect the brand’s commitment to timeless style and flattering, well-fitted swimwear.